Sans Superellipse Hidun 5 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Acumin' by Adobe, 'Rhode' by Font Bureau, 'Bellfort Draw' by GRIN3 (Nowak), 'Neue Helvetica' by Linotype, 'Duotone' by Match & Kerosene, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, assertive, industrial, sporty, punchy, retro, impact, space-saving, brandability, headline strength, condensed, blocky, compact, rounded corners, square-oval.
This typeface is a heavy, condensed sans with compact proportions and a pronounced vertical emphasis. Letterforms are built from chunky strokes and rounded-rectangle curves, producing squarish counters and softly clipped corners rather than fully circular bowls. Terminals are mostly blunt and straight, with minimal modulation, creating a dense, poster-like texture. The lowercase shows simplified construction with single-storey forms and sturdy joins, and the figures match the same compact, weighty rhythm for consistent color in display settings.
Best suited to headlines and short bursts of copy where maximum impact is needed, such as posters, signage, and bold editorial display. The compact width also makes it useful for packaging and branding systems that need strong presence in limited horizontal space. It can work well for sports, industrial, or tech-leaning themes where a dense, muscular voice is desirable.
The overall tone is forceful and utilitarian, with a confident, no-nonsense presence. Its rounded-rect geometry adds a friendly, slightly retro flavor while keeping an industrial, punchy impact. The tight, dark rhythm reads as energetic and attention-seeking, suited to bold statements rather than quiet text.
The design appears intended to deliver high-impact display typography with a compact footprint, using rounded-rectangle construction to balance toughness with approachability. Its simplified, sturdy forms suggest an emphasis on clarity at large sizes and a consistent, brandable silhouette across characters.
The condensed width and thick internal shapes make counters relatively small, so the face visually “fills” space quickly and benefits from generous tracking and leading when set in lines. The geometry stays consistent across capitals, lowercase, and numerals, giving it a cohesive, logo-ready feel.