Sans Normal Laloz 23 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Cabira' by Hurufatfont, 'Campton' by René Bieder, 'Loew' by The Northern Block, and 'Cannon' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, energetic, confident, modern, punchy, impact, emphasis, motion, attention, oblique, rounded, blocky, compact, soft-cornered.
A heavy oblique sans with broad, rounded forms and a compact internal space rhythm. Curves are smooth and elliptical, with blunt terminals and sturdy joins that keep counters relatively small in letters like a, e, and s. Uppercase shapes are wide and stable with simple construction; the Q features a distinctive sweeping tail/underline-like stroke. Numerals are robust and highly legible, echoing the same rounded geometry and firm, blocky presence.
Best suited for short to medium display settings where impact and motion matter: headlines, posters, sports and activewear graphics, bold branding, and packaging callouts. Its dense color and oblique stance also work well for emphasis lines, promotional banners, and large UI/marketing titles.
The overall tone is assertive and fast-moving, combining a sporty slant with friendly rounded geometry. It reads as confident and contemporary, suited to attention-grabbing messaging without feeling sharp or aggressive.
Designed to deliver maximum impact with a forward-leaning stance and rounded, approachable shapes. The intent appears to balance athletic energy with clean, contemporary simplicity for prominent display communication.
The stroke endings are consistently blunt, and the oblique angle is pronounced, creating a strong forward momentum in running text. Round letters (O, C, G, 8) lean into smooth circularity, while diagonals (V, W, X, Y) remain thick and stable, reinforcing a solid, display-oriented texture.