Sans Normal Kalog 7 is a very bold, normal width, low contrast, italic, short x-height font visually similar to 'Corsica' by AVP and 'Cocogoose Classic' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, playful, impact, motion, bold branding, headline emphasis, friendly modernity, slanted, rounded, oblique, compact, soft corners.
A heavy, slanted sans with compact proportions and rounded, gently softened joins. Strokes stay broadly uniform, with large counters and smooth, circular bowls that keep shapes open despite the weight. Terminals are clean and blunt rather than tapered, and curves feel slightly squashed for a sturdy, forward-leaning rhythm. Figures and capitals read bold and stable, while the lowercase shows a tight x-height with relatively tall ascenders that adds snap and pace to text.
Best suited to short, high-impact settings such as headlines, posters, advertising, and bold brand marks where the slanted stance can carry motion and emphasis. It also fits packaging and sports or lifestyle communications that benefit from a chunky, friendly voice. For longer text, it will be most effective in brief callouts or subheads where the weight and slant won’t dominate the page.
The overall tone is energetic and assertive, with a forward motion that feels sporty and promotional. Its rounded construction keeps the mood friendly and contemporary rather than harsh, making it feel upbeat and approachable even at very heavy leading weights.
Likely designed to deliver maximum visual punch with a sense of speed: a dense, rounded sans with an oblique stance that stays legible and clean while projecting energy. The compact lowercase proportions and uniform stroke treatment suggest a focus on bold display typography that remains consistent across letters and numerals.
The slant is consistent across letters and numerals, producing a strong rightward momentum in continuous text. Round letters (like O, C, G) emphasize smooth geometry, while diagonals (like A, V, W, X) contribute a dynamic, athletic texture. The set maintains clear silhouettes at display sizes, with spacing that looks tuned for headline impact.