Sans Superellipse Hilah 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Astoria Sans' by Alan Meeks, 'Aspira' by Durotype, 'Sharp Sans Condensed' by Monotype, 'Belle Sans' by Park Street Studio, 'MaryTodd' by TipoType, and 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, friendly, punchy, retro, playful, chunky, impact, approachability, space efficiency, display clarity, compact, rounded, soft corners, tight spacing, geometric.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and even, with minimal modulation and a consistent, sturdy rhythm. Curves tend toward superelliptical bowls and counters, giving letters like O, C, and G a squarish-round silhouette, while joins stay smooth and blunt rather than sharp. Proportions are tight with short extenders, producing dense word shapes; punctuation and numerals match the same bold, simplified geometry.
Best suited to headlines and short bursts of text where strong presence and quick recognition matter, such as posters, packaging, brand marks, and storefront or wayfinding-style signage. It also works well for playful UI labels or badges when you want bold emphasis without sharp edges.
The overall tone is confident and approachable, mixing a utilitarian sign-like solidity with a lighthearted, slightly retro charm. Its rounded, blocky forms feel friendly rather than aggressive, making it read as energetic and casual.
The design appears intended to deliver maximum impact in a compact footprint, using superellipse-based shapes to keep the texture smooth and cohesive. Its simplified construction prioritizes clarity and personality at display sizes while maintaining a consistent, geometric system across letters and numbers.
The lowercase shows single-storey forms (notably a and g) and simplified terminals that reinforce the geometric, soft-cornered theme. Diagonals in letters like V, W, X, and Y are wide and stable, and the numerals share the same chunky, rounded-rect profile for consistent texture in mixed text.