Sans Superellipse Novu 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gltp Starion' by Glowtype and 'Mamut' by Totem (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, approachable, display impact, friendly tone, geometric softness, brand presence, rounded, soft-cornered, compact, sturdy, bubbly.
A heavy, rounded sans with a superellipse construction: curves resolve into rounded-rectangle bowls and terminals, and corners are consistently softened rather than fully circular. Strokes are broadly uniform, creating dense silhouettes and strong color, while counters stay open enough for clear differentiation at display sizes. Proportions run wide with a squat feel, and the rhythm is built from large bowls and short joins; curves tend to flatten slightly at the extremes, reinforcing the geometric, pill-like geometry. Numerals and lowercase follow the same soft-cornered logic, with simple, blocky forms and minimal stroke modulation.
Best suited to headlines, posters, packaging, and brand marks where a friendly, high-impact voice is needed. It will also work well for signage and UI accents (buttons, badges, callouts) where rounded geometry and strong presence help elements stand out, while extended paragraph text would likely feel too dense and attention-grabbing.
The overall tone is upbeat and personable, with a toy-like chunkiness that reads as friendly rather than technical. Its rounded-rectangle geometry gives a mild retro/industrial poster flavor while staying clean and contemporary, making it feel welcoming and bold without sharpness or formality.
The font appears designed to deliver maximum visual impact with a soft, geometric personality—combining wide, chunky forms and rounded-rectangle construction to create a bold display voice that stays approachable and highly readable at larger sizes.
The design relies on consistent corner radii and broad internal spacing, which keeps letters from clogging despite the heavy weight. The single-storey lowercase forms and the generally squared-off rounds contribute to a casual, informal voice that remains highly legible in short bursts.