Sans Normal Apbaj 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Crossten' by Horizon Type, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, neutral, modern, friendly, versatility, legibility, modern neutrality, systematic design, geometric, rounded, open apertures, even rhythm, smooth curves.
A clean, geometric sans with smooth, circular bowls and consistently even stroke modulation. Letterforms are built from simple curves and straight terminals, producing a tidy, contemporary rhythm with generous internal space. The lowercase shows single-storey forms for a and g, compact shoulders, and round dots on i and j, while capitals keep broad, open shapes with straightforward construction. Figures are simple and highly legible, with uniform proportions and clear counters that hold up well at text sizes.
Well suited to interface copy, dashboards, and product UI where neutral clarity is needed. Its geometric structure and open counters also make it a solid choice for contemporary branding systems, editorial layouts, and straightforward signage or wayfinding, especially when a clean, unfussy voice is preferred.
The overall tone is modern and matter-of-fact, with a friendly softness coming from the rounded geometry and open counters. It reads as calm and approachable rather than expressive or stylized, making it feel dependable for everyday interface and editorial use.
The design appears intended as a versatile geometric sans focused on legibility and visual neutrality. By keeping forms simple and proportions steady across cases and numerals, it aims to function as a dependable workhorse for general-purpose communication.
Curves appear true and continuous, and joins are kept uncomplicated, which supports clarity in dense paragraphs. Spacing looks balanced and consistent across mixed case, helping the font maintain an even gray value in running text.