Sans Normal Nudug 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, branding, playful, chunky, friendly, bouncy, loud, attention, friendly tone, playfulness, informality, rounded, soft corners, bulbous, cartoonish, poster-like.
A heavy, rounded sans with broad strokes and softened corners throughout. Curves are generously inflated, counters are relatively small and often teardrop-like, and joins tend to be blunt rather than sharp, giving letters a compact, chunky silhouette. Proportions vary noticeably from glyph to glyph, with subtle wobble in verticals and slight irregularity in widths that creates a hand-cut, organic rhythm. The lowercase is single-storey where applicable (notably the “a”), and figures share the same weighty, rounded construction for a cohesive set.
Works best for display settings such as posters, big headlines, packaging, and bold brand marks where its chunky shapes can be appreciated. It also fits playful editorial callouts, kids-focused materials, and informal signage where a friendly, emphatic tone is desired.
The overall tone is upbeat and approachable, with a cartoon-like friendliness that reads as energetic rather than formal. Its bouncy shapes and quirky, uneven rhythm suggest fun, humor, and a casual voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with an approachable, soft-edged personality—combining heavy weight, rounded geometry, and intentionally quirky proportions to feel handmade and fun in short bursts of text.
The bold massing and tight counters make the face most effective when given ample size and breathing room; at smaller sizes, interior openings can begin to visually fill in. Rounded terminals and simplified forms keep textures smooth and consistent across mixed-case text.