Sans Normal Abmur 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Texta Pro' by Latinotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, wayfinding, captions, modern, clean, friendly, neutral, efficient, versatility, legibility, modernity, oblique emphasis, neutral voice, humanist, open apertures, soft curves, oblique stress, airy spacing.
This is an oblique sans with smooth, rounded curves and a calm, low-contrast stroke. Letterforms lean consistently to the right and maintain an even rhythm, with open counters and generous apertures that keep shapes clear. Terminals are largely sheared and clean rather than calligraphic, and the overall construction balances circular bowls with slightly squared joins. Numerals are straightforward and highly legible, matching the same oblique angle and even texture as the letters.
It suits interface typography, dashboards, and product copy where a clean oblique emphasis is useful without sacrificing legibility. It also works well for editorial pull quotes, subheads, and brand systems that want a modern sans voice with a mild italic energy. For signage and wayfinding, its open forms and even spacing help maintain clarity at a range of sizes.
The overall tone feels contemporary and approachable, combining a pragmatic, editorial clarity with a slightly informal slant. It reads as polite and efficient rather than loud or decorative, giving text a gentle sense of motion without becoming expressive or quirky.
The design appears intended as a versatile oblique sans for everyday communication—clear in running text, cohesive in mixed-case settings, and neutral enough for broad branding use while still providing a distinct forward-leaning tone.
The sample text shows stable color across words and lines, suggesting the design aims for consistent texture in continuous reading. Round letters (like o, e, c) appear especially smooth and open, while diagonals (like v, w, x, y) keep a crisp, forward-leaning cadence that reinforces the oblique personality.