Sans Normal Dugih 1 is a regular weight, very wide, low contrast, upright, tall x-height font.
Keywords: ui, branding, headlines, signage, packaging, modern, clean, friendly, tech, minimal, clarity, modernity, versatility, approachability, rounded, geometric, open counters, even rhythm, monoline.
This typeface is a monoline sans with a rounded–geometric construction: circular bowls, smooth joins, and largely uniform stroke thickness. Terminals are clean and mostly squared-off, while curves stay generous and continuous, giving letters like C, O, and S a soft, engineered feel. Proportions favor broad, open forms with wide apertures and roomy counters, and the lowercase shows a prominent x-height that keeps text looking large and clear. The numerals follow the same circular logic, with simplified shapes and consistent stroke behavior that matches the letters.
It suits interface typography and product design where clarity and a modern voice are needed, and it scales well for headlines thanks to its open geometry and strong silhouette. The rounded construction also makes it a good fit for contemporary branding, wayfinding, and clean packaging systems where friendliness and precision should coexist.
The overall tone feels contemporary and approachable, balancing a technical, systems-oriented clarity with gentle roundness. It reads as neutral and efficient rather than expressive, making it feel at home in modern digital and product contexts.
The design intention appears to be a versatile, modern sans that prioritizes clear recognition and a smooth, geometric consistency. Its rounded forms and large lowercase presence suggest a focus on comfortable readability and a contemporary, brand-neutral personality.
Spacing appears comfortable and even, supporting a steady horizontal rhythm in running text. The design emphasizes legibility through open shapes and straightforward detailing, avoiding sharp contrast or ornamental features.