Sans Normal Almen 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Actay' by Arodora Type (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, posters, modern, friendly, clean, techy, approachable, clarity, modernization, approachability, versatility, brand system, geometric, rounded, smooth, open, neutral.
A clean geometric sans with rounded, circular construction and smooth, continuous curves. Strokes stay even throughout, with broad proportions and generous counters that keep letters open at display sizes. Terminals are mostly plain and squared-off, while bowls and arcs stay softly rounded, producing a crisp but not sharp silhouette. Spacing appears comfortable and steady, and the overall rhythm reads orderly with consistent shapes across capitals, lowercase, and numerals.
Well-suited to modern branding systems, headlines, and product or marketing typography where a clean geometric voice is desired. The open forms and steady color also make it a strong candidate for UI labels, wayfinding, and signage where quick recognition matters.
The overall tone is modern and approachable, combining a technical, contemporary clarity with a friendly softness from its rounded geometry. It feels neutral enough for interface and informational use, yet has a slightly polished, brand-ready character when set large.
Designed to deliver a contemporary geometric look that balances precision with friendliness, prioritizing open counters, clear silhouettes, and consistent construction for versatile, everyday use in digital and print contexts.
Round letters (like O/C/G/Q) present a near-circular feel with clean apertures, and the numerals follow the same geometric logic, reading clearly with simple, contemporary forms. In paragraphs, the wide stance and open shapes create an airy texture that favors readability at larger text and headline settings.