Serif Contrasted Lulo 7 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, magazines, invitations, elegant, formal, literary, classical, modern classic, print elegance, editorial voice, display clarity, crisp, refined, delicate, bracketless, vertical stress.
A refined serif with pronounced thick–thin modulation and a vertical, modern stress. Hairlines and serifs are sharp and mostly unbracketed, giving the outlines a crisp, engraved feel, while the main stems remain firm and straight. Proportions lean broad in capitals and round letters, with generous bowls and steady spacing that keeps the texture open. Lowercase forms are compact and clean, with a single-storey g and a restrained, slightly calligraphic tail on the Q; numerals follow the same high-contrast logic with elegant curves and fine terminals.
Best suited to headlines, subheads, and short passages where its high-contrast detailing can be appreciated. It also fits editorial settings such as magazine typography and book-cover titling, as well as formal materials like invitations or programs where a classic, refined serif voice is desired.
The overall tone is polished and literary, projecting an editorial seriousness associated with book typography and classical print. Its contrast and fine details add a sense of luxury and ceremony, while the wide, steady rhythm keeps it composed rather than flamboyant.
The design appears intended to deliver a contemporary "modern" serif impression: strong vertical structure, crisp serifs, and fine hairlines that signal sophistication in print-like compositions while maintaining an open, readable rhythm in display and larger text.
In longer text, the hairlines and sharp terminals create a bright, shimmering color that reads as sophisticated at display sizes. The capital set feels stately and well-balanced, and the punctuation and figures match the same restrained, high-finish character.