Sans Normal Nubal 14 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Approach' by Emtype Foundry, 'Pacaembu' by Naipe Foundry, and 'Nurom' and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, punchy, straightforward, attention, impact, clarity, modernity, geometric, rounded, blocky, dense, clean.
A heavy, geometric sans with broad proportions and a compact, powerful silhouette. Strokes are uniform and sturdy, with smooth, rounded curves in bowls and counters balanced by crisp, straight terminals on many letters. The lowercase is large relative to the capitals, with simple, open constructions that keep forms clear at display sizes. Numerals and uppercase share the same robust, built-from-shapes logic, producing an even, consistent rhythm across lines of text.
Best suited to headlines, logos, posters, and bold brand applications where maximum impact and quick recognition are desired. It can also work for short UI labels or signage when a strong, modern voice is needed, though its weight and density make it less ideal for long-form reading at small sizes.
The overall tone is bold and assertive while staying approachable due to the rounded geometry and clean, uncluttered forms. It reads as contemporary and pragmatic, with a friendly sturdiness that feels suitable for attention-grabbing messaging rather than subtlety.
The design appears intended to deliver a loud, contemporary sans voice with geometric clarity and strong legibility in display contexts. Its large lowercase and simplified shapes suggest a focus on immediate readability and visual authority across marketing and identity work.
Spacing and sidebearings appear tuned for large-size setting, where the dense color and broad forms create strong typographic presence. Round letters (like O/C/G) emphasize smooth circularity, while straight-sided letters add a stable, architectural feel.