Sans Normal Adnuz 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Centra No. 1' and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: ui, branding, advertising, packaging, signage, modern, friendly, clean, dynamic, approachable, readability, modernization, friendly tone, motion, humanist, rounded, oblique, open, soft.
A smooth, rounded sans with a consistent oblique slant and gently tapered stroke terminals. Curves are full and even, with open apertures and simple, unembellished constructions that keep forms clear at text sizes. Capitals feel sturdy and geometric without becoming rigid, while the lowercase shows a slightly more human rhythm; the single-storey a and g and the soft-shouldered r contribute to an easy, contemporary texture. Numerals are straightforward and readable, with ample counters and balanced proportions.
Well-suited to interface copy, product and brand communication, and promotional graphics where a clean sans needs a warmer, more personable feel. The oblique stance also makes it effective for highlights, pull quotes, and short headlines that benefit from added momentum without sacrificing legibility.
The overall tone is modern and friendly, pairing clarity with a sense of motion from the steady italic angle. It reads as approachable and informal rather than corporate or severe, with rounded shapes that soften the voice.
The design appears intended to deliver a contemporary italic sans that stays highly legible while adding friendliness through rounded geometry and open forms. It aims for versatility across text and display by balancing simple constructions with a lively, forward-leaning rhythm.
The slant is consistent across both uppercase and lowercase, creating a cohesive forward-leaning flow in paragraphs. Spacing appears comfortable and even, supporting continuous reading while maintaining a crisp, uncluttered silhouette.