Sans Normal Loduj 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Marselis' by FontFont, 'Uni Neue' by Fontfabric, 'Aptifer Sans' by Linotype, 'Interval Sans Pro' by Mostardesign, 'Cebreja' by Rafaeiro Typeiro, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, social ads, sporty, energetic, friendly, playful, confident, high impact, express motion, friendly display, bold legibility, modern branding, rounded, soft corners, forward slant, chunky, compact.
A heavy, forward-slanted sans with rounded, slightly softened terminals and broadly curved construction. Counters are generous for the weight, and curves are emphasized over sharp joins, giving letters a smooth, inflated feel. The rhythm is compact and punchy, with sturdy verticals and simplified joins that keep shapes clean at display sizes. Numerals match the bold, rounded structure with stable, highly legible silhouettes.
Best suited to display applications where impact and momentum are desired, such as headlines, posters, and promotional graphics. It can work well for sports branding, packaging callouts, and short UI/marketing phrases where a bold, friendly voice helps attract attention. For longer passages, it will be most comfortable when used with ample size and spacing.
The overall tone is energetic and upbeat, with a sporty, modern presence. Its rounded forms and strong weight read as friendly and accessible while still feeling assertive and attention-grabbing.
The design appears aimed at delivering a high-impact italic sans that stays approachable through rounded geometry and open counters. It prioritizes immediacy, motion, and legibility in bold display settings over delicate detail.
The slant is pronounced and consistent across caps, lowercase, and figures, producing a sense of motion. Round letters like O/C/G/Q lean toward circular geometry, and the lowercase shows a lively, informal flow that pairs well with the bold massing.