Sans Normal Lideb 13 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, athletic, urgent, punchy, modern, confident, impact, speed, attention, branding, emphasis, oblique, compact, rounded, sturdy, clean.
A heavy oblique sans with broad, rounded forms and tightly controlled curves. Strokes stay robust and uniform, with softened corners and smooth joins that keep counters open despite the weight. The italic construction is clearly drawn rather than mechanically slanted, producing energetic diagonals in letters like A, K, V, and W and a forward-leaning rhythm throughout. Lowercase forms are large relative to caps, with single-storey a and g, a compact r, and sturdy numerals that match the overall mass and slant.
Best suited to headlines, poster typography, and branding where a fast, assertive voice is needed. It works well for sports and fitness identities, promotions, packaging callouts, and UI headers or buttons that need bold emphasis and quick scanning.
The overall tone is forceful and energetic, reading as sporty and action-oriented. Its forward lean and dense black color create a sense of speed and emphasis, while the rounded shaping keeps it friendly rather than aggressive.
The design intention reads as a contemporary, high-impact italic sans built for speed and presence. By pairing substantial weight with rounded geometry and a drawn oblique stance, it aims to deliver strong emphasis while staying clean and approachable.
Spacing appears designed for impact in larger sizes: the weight and slant create strong word silhouettes, and the simplified, geometric letterforms maintain clarity in short bursts. The numeral set looks particularly display-ready, with bold, easily distinguished shapes.