Sans Normal Lybuv 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'EquipCondensed' by Hoftype, 'Neue Reman Sans' by Propertype, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, loud, confident, energetic, impact, speed, attention, modernity, headline focus, slanted, rounded, blunt, compact, blocky.
A heavily slanted sans with dense, rounded forms and blunt terminals that keep counters open despite the weight. Curves are smooth and geometric-leaning, with broad bowls and a sturdy, compact rhythm; diagonals and joins read as cut with clean, slightly angled endings rather than tapered strokes. Uppercase shapes feel wide and planted, while lowercase shows simple, single-storey constructions and short extenders, producing a tight, punchy texture in words. Numerals match the same robust construction, with bold, legible silhouettes and minimal internal detailing.
Best suited to headlines, posters, and promotional display where high impact and quick recognition are priorities. It can work well for sports branding, event graphics, packaging callouts, and bold signage that benefits from a sense of motion and urgency.
The overall tone is assertive and kinetic, with a forward-leaning posture that suggests speed and impact. Its heavy presence feels promotional and attention-grabbing, leaning toward contemporary, sporty messaging rather than quiet editorial refinement.
The design appears intended as a modern, high-impact italic display sans that communicates speed and confidence while staying broadly legible through simple, rounded constructions and generous counters.
Spacing appears intentionally compact for headline use, and the strong diagonal stress makes lines feel in motion. The design relies on large counters and straightforward geometry to maintain clarity at display sizes, while the weight and slant create a distinctly poster-like voice.