Sans Normal Admin 2 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor' by Brink, 'Isento' by Monotype, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: ui, branding, editorial, product design, posters, clean, modern, neutral, technical, approachable, versatility, clarity, modernity, motion, geometric, rounded, open apertures, slanted, crisp terminals.
This sans serif has a rightward slant with smooth, low-modulation strokes and broadly rounded curves. Letterforms lean toward geometric construction with circular counters (notably in O, Q, and numerals like 0/8/9), paired with straightforward, squared-off joins and clean terminals. Proportions feel generous and slightly extended, with open apertures and clear interior spaces that keep the texture even in longer lines of text. The overall rhythm is consistent and uncluttered, emphasizing legibility through simple shapes rather than decorative detail.
It works well for interfaces, product pages, and corporate materials where a clean, contemporary slanted sans is needed. The open shapes and even spacing also suit editorial subheads, pull quotes, and short-to-medium passages, while the energetic lean can help branding and display copy feel more dynamic without sacrificing clarity.
The tone is modern and matter-of-fact, with an efficient, contemporary feel. Its slanted stance adds motion and energy without becoming expressive or calligraphic, keeping the overall voice calm, professional, and approachable.
The design appears intended as a versatile, contemporary italic sans: geometric enough to feel modern and systematic, but softened by rounded curves and open counters for comfortable reading. The goal seems to be a practical workhorse style that adds forward motion and emphasis while staying visually restrained.
The uppercase set reads sturdy and geometric, while the lowercase maintains clarity through open forms and simple construction. Numerals follow the same rounded, utilitarian logic, supporting a cohesive typographic color across mixed-content settings.