Sans Normal Wekim 4 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logotypes, children’s media, playful, friendly, retro, bouncy, bold, attention grab, retro charm, friendly tone, display impact, rounded, soft, bulbous, chunky, lively.
A heavy, rounded display sans with inflated strokes and soft terminals throughout. Forms are built from broad curves with subtle swelling and pinched joins that create a buoyant, hand-shaped feel while staying consistently upright. Counters are compact and often teardrop-like, giving letters a dense, high-impact silhouette; curves dominate and corners are blunted rather than sharp. The rhythm is slightly irregular in a deliberate way, with energetic diagonals (V/W/X) and distinctive, curled details on select letters (notably the Q and some lowercase joins), reinforcing a lively, cartoonish texture in words.
Best suited for short, bold statements—headlines, posters, product packaging, and logo wordmarks—where its chunky curves and playful rhythm can carry the visual identity. It can also work for playful signage or children-oriented materials, but is less ideal for small-size, text-heavy settings due to compact counters and strong personality.
The overall tone is upbeat and approachable, with a nostalgic, mid-century-to-psychedelic poster flavor. Its rounded heft reads as warm and humorous rather than строг or technical, making text feel informal, friendly, and attention-seeking.
This design appears intended to deliver maximum friendliness and visual punch through rounded, inflated shapes and quirky internal detailing. The goal seems to be a distinctive, retro-leaning display voice that stays legible while feeling handcrafted and fun.
In the sample paragraph, the dense counters and lively modulation make it most comfortable at larger sizes, where the quirky interior shapes and curled details remain clear. Numerals match the letterforms’ soft, weighty construction and maintain a cohesive, display-forward presence.