Sans Normal Wekim 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Sirenia' by Floodfonts and 'Quida' and 'Quida Rough' by LetterMaker (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, retro, chunky, cheerful, display impact, friendly tone, retro flavor, playful branding, high visibility, rounded, soft corners, ball terminals, bouncy, cartoonish.
A heavy, rounded sans with broad proportions and a soft, cushiony silhouette. Strokes are thick and fairly even, with gently swollen joins and curved terminals that often end in subtle bulb-like forms. Counters are compact and rounded, giving letters a dense, poster-ready color, while curves stay smooth and simple rather than geometric-sharp. The overall rhythm feels lively and slightly irregular in width from glyph to glyph, reinforcing an informal, hand-cut display character.
This font is best suited to short, bold text such as headlines, posters, product packaging, and logo wordmarks where a friendly, retro presence is desired. It can work well for playful branding, children’s or family-oriented messaging, and large-format signage where its rounded forms and dense weight remain clear at a distance. In longer passages it may feel heavy, but it excels when used to set a warm, attention-getting tone.
The tone is upbeat and approachable, with a nostalgic, mid-century sign-painting or comic-ad energy. Its rounded shapes and chunky weight read as warm and humorous rather than technical or corporate. The font suggests fun, comfort, and a casual confidence that suits attention-grabbing headlines.
The design intention appears to be a highly legible, personality-forward display sans that prioritizes warmth and impact over neutrality. Rounded terminals, compact counters, and buoyant proportions aim to create a fun, vintage-leaning voice while keeping the letterforms straightforward and easy to recognize.
Distinctive details include the soft, teardrop-like terminals on several letters and the compact, rounded bowls that keep the texture dark and continuous. Numerals match the same bulbous, friendly construction, and the overall impression stays consistent from caps to lowercase in a strongly display-oriented style.