Sans Normal Okkub 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Shilia' by Linotype, 'Endurance' and 'Helvetica Now' by Monotype, and 'Genora Sans' by Pixesia Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, impact, clarity, modernity, versatility, geometric, open apertures, rounded terminals, even weight, compact joins.
This typeface is a heavy, even-weight sans with broad proportions and predominantly geometric construction. Curves are smooth and near-circular in letters like C, O, and Q, while straight strokes meet with clean, squared joins in forms such as E, F, and T. Counters are generous and apertures stay open (notably in c, e, and s), supporting clarity at display sizes. The lowercase shows a single-storey a and g, round i/j dots, and a short, sturdy t with a compact crossbar, all contributing to a cohesive, contemporary rhythm.
This font is well suited to headlines and large-format typography where its broad proportions and sturdy forms can deliver impact without sacrificing legibility. It also fits branding, packaging, and signage applications that benefit from a clean, contemporary sans with an approachable feel.
The overall tone is modern and straightforward, with a friendly, approachable solidity. Its wide stance and simplified shapes read as confident and functional, leaning more contemporary than expressive or decorative.
The design appears intended as a contemporary, geometric-leaning sans that prioritizes strong presence and clear readability. By keeping stroke behavior consistent and forms simplified, it aims to perform reliably in bold display contexts while maintaining a friendly, neutral character.
Numerals are robust and highly legible, with smooth curves in 0, 3, 6, 8, and 9 and a simple, straight 1. The Q features a distinct tail that remains controlled and unobtrusive, and diagonals in V, W, X, Y, and Z are strong and clean, giving the face a crisp silhouette in all-caps settings.