Sans Normal Innag 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mikado' by HVD Fonts (names referenced only for comparison).
Keywords: posters, packaging, headlines, children’s, stickers, playful, friendly, chunky, bubbly, retro, friendliness, humor, approachability, retro fun, display impact, rounded, soft terminals, cartoonish, irregular, blunt.
This typeface uses heavy, rounded shapes with soft, blunt terminals and minimal stroke modulation. Counters are generally compact and circular, giving letters a dense, cushioned feel, while joins and corners are consistently smoothed rather than sharply angled. The overall rhythm is slightly uneven in a hand-cut way—some stems taper subtly and curves bulge, producing a lively, organic texture. Numerals match the letterforms with stout proportions and simplified internal spaces, maintaining the same chunky silhouette across the set.
It performs best in short, attention-grabbing settings such as posters, packaging, headlines, and playful branding where a bold, friendly voice is desired. The dense letterforms and compact counters suggest using it at medium-to-large sizes for maximum clarity and impact.
The font reads as cheerful and approachable, with a toy-like, snackable boldness that feels informal and lighthearted. Its rounded forms and soft corners suggest warmth and humor, leaning toward a retro cartoon sensibility rather than a technical or corporate tone.
The design appears intended to deliver an immediately friendly, cartoon-like display sans with soft, rounded construction and an intentionally quirky, handmade rhythm. It emphasizes bold silhouettes and approachability to create memorable, upbeat typography.
In text, the tight counters and thick strokes create strong color and high presence, especially at display sizes. The dot on i/j is a clear, round mark that reinforces the bubbly theme, and the overall shapes prioritize characterful silhouettes over strict geometric regularity.