Sans Normal Logak 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Avenir Next Paneuropean' by Linotype, 'TT Commons™️ Pro' by TypeType, and 'Grold' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, punchy, impact, motion, modernity, approachability, slanted, rounded, geometric, soft corners, compact.
A heavy, right-slanted sans with rounded, geometric construction and smooth curves. Strokes are consistently thick with minimal modulation, producing solid, dense letterforms and strong color on the page. Counters are relatively tight and apertures are fairly closed, while terminals tend to be softly squared or subtly rounded rather than sharp. The overall rhythm is compact and forward-leaning, with sturdy capitals, straightforward numerals, and a single-storey lowercase a and g that reinforce the geometric, contemporary feel.
Best suited to display settings where impact is the priority—headlines, posters, campaign graphics, and bold brand marks. It can work well for sports and lifestyle identities, packaging callouts, and attention-grabbing UI labels where a compact, forward-leaning voice helps signal action and confidence.
The bold slant and compact shapes convey momentum and assertiveness, reading as sporty and high-impact. Its rounded geometry keeps the tone friendly and accessible rather than aggressive, making it feel contemporary and energetic.
The design appears intended to deliver maximum visual punch with a clean, geometric sans foundation, using a strong slant and rounded forms to suggest speed and modernity while staying approachable.
In text, the strong weight and tight counters create a dark, emphatic texture that favors short bursts over long reading. The italic angle is pronounced enough to add motion without becoming cursive, and the numerals match the letterforms in mass and simplicity for consistent emphasis.