Sans Normal Liduy 1 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Mollen' by Eko Bimantara, and 'FF Real Head' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, energetic, assertive, sporty, dynamic, modern, impact, motion, emphasis, branding, promotion, slanted, rounded, compact, sturdy, high-impact.
A heavy, right-slanted sans with broad, rounded curves and firmly cut terminals. The forms feel compact and muscular, with large counters for their weight and a strong, even stroke presence across curves and straights. Curvature is smooth and elliptical, while joins and ends are cleanly sheared, giving the silhouettes a crisp, forward-leaning profile. Letterfit appears moderately tight, and the overall rhythm reads as bold, continuous shapes rather than delicate detail.
Best suited to attention-grabbing applications such as headlines, poster typography, sports and event branding, product packaging, and promotional graphics where bold shapes and a forward-leaning stance enhance urgency. It can work for short bursts of text like callouts or labels, but its intensity is most effective at display sizes.
The tone is fast, emphatic, and confident, with a clear sense of motion from the consistent slant and stout proportions. It conveys a sporty, promotional energy—more about impact and momentum than restraint or formality.
The design appears intended to deliver maximum impact with a streamlined sans construction, pairing rounded geometry with a consistent slant to suggest speed and decisiveness. It prioritizes bold silhouette clarity and strong word shapes for branding and display communication.
Uppercase and lowercase share the same energetic slant, helping mixed-case lines feel cohesive and punchy. Numerals are similarly weighty and simplified, designed to hold up in large sizes and retain recognizable shapes under strong emphasis.