Sans Normal Buluf 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Diaria Sans Pro' by Mint Type and 'Susan Sans' by ParaType (names referenced only for comparison).
Keywords: ui text, product design, branding, headlines, signage, clean, modern, neutral, friendly, technical, clarity, versatility, modernity, readability, geometric, crisp, open counters, even rhythm, rational.
A clean, geometric sans with smooth, circular bowls and mostly straight-sided verticals. Strokes are consistent and crisp, with gently rounded curves and open counters that keep letters clear at text sizes. Terminals are largely blunt and straightforward, and the overall spacing and rhythm feel even and controlled. The lowercase shows a single-storey “a” and a simple, modern construction across rounded letters, while figures are plain, proportional, and aligned to the same sturdy, legible structure.
Well-suited for interface copy, product labeling, and general-purpose editorial text where consistent rhythm and clear counters matter. It can also support modern brand systems and straightforward headlines thanks to its geometric presence and tidy proportions.
The tone is modern and neutral, projecting clarity and practicality without feeling cold. Its restrained geometry gives it a contemporary, technical confidence, while the rounded forms add a mild friendliness suitable for everyday UI and editorial use.
The design appears aimed at a versatile, contemporary sans that balances geometric discipline with comfortable readability. It prioritizes clarity, consistency, and an unobtrusive voice that works across both display and text settings.
Round characters (like O/C/G/Q) read as close to circular, giving the design a distinctly geometric backbone. Diacritical details are minimal in the sample shown, and the punctuation and numerals keep the same no-nonsense, functional styling as the letters.