Sans Normal Argos 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Motiva Sans' by Plau and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: ui text, web design, editorial, wayfinding, branding, modern, neutral, clean, technical, corporate, clarity, neutrality, versatility, modernization, geometric, monoline, open apertures, rounded, crisp.
A clean, monoline sans with a predominantly geometric construction and smooth, round bowls. Strokes are even and steady with minimal modulation, and terminals are mostly straight-cut, creating crisp joins and a tidy silhouette. Uppercase forms are broad and stable with circular O/C and a simple, balanced S, while lowercase maintains clear, open counters and straightforward shapes that read well at text sizes. Figures are simple and contemporary, with rounded forms (0, 6, 8, 9) and a clean, uncomplicated 2 and 3.
Works well for UI and product copy, web and app typography, and general editorial settings where even color and legibility are important. It can also support understated branding and signage systems that benefit from geometric clarity and a contemporary tone.
The overall tone is modern and matter-of-fact, aiming for clarity over personality. Its geometry and restrained detailing give it a contemporary, professional feel that suits informational and interface-driven design.
Designed to provide a versatile, contemporary sans for everyday use, emphasizing clean geometry, consistent stroke behavior, and reliable readability across headings and running text.
The rhythm is consistent and uncluttered, with generous interior space in rounded letters and clear differentiation between similar shapes (for example, O/Q and 0). Diacritics and punctuation are not shown here, but the displayed set suggests a pragmatic, general-purpose design.