Sans Other Asmad 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neilvard' by Arterfak Project, 'Nondescript JNL' by Jeff Levine, 'Ferio' by Larin Type Co, 'Grava' by Positype, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, playful, chunky, cheerful, approachability, display impact, retro flavor, playfulness, informal branding, rounded, soft corners, compact, bouncy, sturdy.
A heavy, rounded sans with compact proportions and softly blunted terminals. Strokes are consistently thick and even, with generous, rounded counters that keep forms open at display sizes. Curves lean toward near-circular bowls and shoulders, while joins and corners are softened rather than sharply angular, giving the alphabet a slightly “puffed” silhouette. The overall rhythm feels lively and a bit irregular in character width, creating a hand-cut, sign-like texture without appearing cursive or slanted.
Best suited to short-form display typography such as headlines, posters, logos, packaging, and signage where its weight and rounded forms can carry personality. It also works well for playful editorial callouts and large UI/marketing banners where an approachable, friendly tone is desired.
The font projects a warm, approachable tone with a distinctly retro, cartoon-adjacent flavor. Its chunky shapes and rounded details read as playful and upbeat, evoking mid-century packaging, kids’ media, and casual storefront lettering.
The design appears intended as a personality-forward display sans that prioritizes impact and friendliness over neutrality. Its softened geometry and chunky construction suggest a goal of creating a retro-leaning, approachable voice that remains highly legible at larger sizes.
Numerals are broad and bold with rounded inner spaces, matching the buoyant, poster-oriented feel of the letters. The lowercase maintains clear, simple constructions with single-storey forms where applicable, supporting an informal voice and strong visual consistency across mixed-case settings.