Sans Other Asmal 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, playful, retro, friendly, chunky, quirky, distinctive texture, display impact, retro signage, friendly branding, rounded, soft corners, ink traps, notched, stencil-like.
A heavy, compact sans with rounded outer corners and distinctive notched joins that read like ink-traps or cut-ins at terminals and intersections. Strokes are broadly uniform and the curves are full and geometric, giving counters a clean, open feel even at weighty sizes. The lowercase is simple and sturdy with single-storey a and g, a short-armed r, and a curled y descender; the overall rhythm is slightly irregular due to the repeated notches and asymmetric cuts. Numerals are stout and highly legible, with rounded forms and the same characteristic cut-ins applied consistently across the set.
Best suited to headlines, posters, and branding where the notched detailing can be appreciated at larger sizes. It can work well for packaging, event graphics, and signage-style applications that benefit from a sturdy, friendly voice. For extended reading, it will generally perform better as short bursts of copy or subheads rather than long paragraphs.
The repeated notches and softened geometry create a lively, retro-industrial tone—friendly and approachable, but with a mechanical edge. It feels like signage lettering filtered through a playful, display-minded system, making text look energetic and characterful rather than neutral.
The design appears intended as a characterful display sans that remains readable while introducing a signature motif—consistent notched terminals and softened corners—to differentiate it from more neutral grotesques. It aims to balance bold presence with approachable, rounded forms for contemporary branding and graphic use.
The distinctive cut-ins are most evident on corners and terminals (including in round letters like C, G, and S), producing a subtly modular, tool-made impression. This detailing adds texture at large sizes and can become visually busy if used too small or in dense blocks.