Sans Contrasted Ulhu 3 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, editorial, packaging, confident, vintage, formal, dramatic, authority, impact, heritage, readability, display strength, bracketed, flared, crisp, weighty, compact counters.
A heavy, contrasted text face with crisp, tapering terminals and subtly flared strokes that give many joins a carved, chiseled feel. Curves are round but tightly controlled, with compact counters and strong internal shapes that hold up at large sizes. The contrast is most apparent in rounded letters and diagonals, while verticals read as firm, dark stems; overall spacing and rhythm feel steady and deliberate rather than airy. Lowercase forms are sturdy and upright, with a single-storey a and g and a compact, robust texture across paragraphs.
Best suited to headlines, subheads, pull quotes, and branding where a strong, classic voice is desired. It can also work for short editorial passages or packaging copy when set with generous size and line spacing to keep the dense texture readable.
The tone is assertive and editorial, mixing a traditional, old-style seriousness with a slightly display-forward drama. Its strong dark color and sharpened terminals project authority and confidence, suited to messaging that needs to feel established and emphatic rather than casual.
The design appears intended to deliver a bold, authoritative reading experience with a refined, print-inspired sharpness. By combining strong contrast with controlled proportions and tapered terminals, it aims to feel both traditional and attention-grabbing in display and editorial contexts.
In the sample text, the dense weight produces a pronounced page color, and the tight apertures in letters like e, a, and s add a punchy, poster-like presence. Numerals appear similarly weighty, with rounded forms that emphasize the contrast and a classic, print-oriented personality.