Sans Normal Tulab 10 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, display, confident, modern, punchy, friendly, editorial, impact, clarity, modernity, approachability, rounded, geometric, clean, crisp, compact terminals.
A heavy, rounded sans with broad proportions and pronounced thick–thin modulation. Curves are smooth and near-circular in letters like O/C/G, while joins and terminals stay clean and mostly straight-cut, giving the forms a crisp, engineered finish. Counters are generously open for the weight, and the rhythm is steady and even in text, with sturdy verticals and controlled, consistent curves across uppercase, lowercase, and numerals.
Best suited for display settings where weight and width can do the work—headlines, hero text, posters, and brand wordmarks. It can also perform well in short bursts of text such as pull quotes, packaging callouts, and signage where high visibility is the priority.
The tone is assertive and contemporary, with a friendly softness from the rounded bowls and a confident presence from the strong stroke emphasis. It reads as polished and intentional—suited to designs that want impact without feeling harsh.
The design appears intended to deliver a bold, contemporary sans voice with softened geometry and enough internal contrast to add character at large sizes. Its proportions and smooth curves suggest a focus on branding and editorial impact, while maintaining clear, clean letterforms for dependable readability in prominent use.
Uppercase forms feel stable and architectural, while the lowercase keeps a simple, single-storey feel in several letters, reinforcing a straightforward, modern voice. Numerals are similarly robust and highly visible, with clear silhouettes that hold up at large sizes.