Sans Normal Omdiv 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Frutiger', 'Frutiger Arabic', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; 'FreeSet' by ParaType; and 'Adora Compact PRO' and 'Adora Normal PRO' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, functional, clean, impact, clarity, approachability, modernity, versatility, rounded, sturdy, open, geometric, even.
A heavy, rounded sans with broad bowls, smooth curves, and largely uniform stroke weight. The letterforms lean toward geometric construction while keeping softened corners and generous counters, producing a compact, solid texture in text. Terminals are clean and straightforward, with minimal modulation and clear, open apertures that help maintain legibility at larger sizes. Numerals and capitals match the same robust proportions, giving the set a consistent, dependable rhythm.
This font performs best where strong presence and quick recognition matter, such as headlines, posters, branding systems, packaging, and signage. It can also work for short UI labels or navigation at larger sizes where its solid color and open counters remain clear.
The overall tone is contemporary and approachable, with a confident, no-nonsense presence. Its rounded geometry reads friendly rather than technical, making it feel modern and direct without becoming cold or austere.
The design appears intended to deliver a contemporary, high-impact sans that stays friendly through rounded geometry and open shapes. It favors consistency and readability over stylistic ornament, aiming for a versatile voice suited to modern display typography.
The forms prioritize clarity and impact: round characters (C, O, Q, 0) are full and stable, while diagonals (V, W, X, Y) feel sturdy and well-balanced. In paragraph-style samples the weight creates strong emphasis, making it naturally attention-grabbing in headlines and short statements.