Slab Contrasted Sumu 10 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, signage, retro, friendly, bold, playful, chunky, display impact, retro flavor, approachable tone, brand emphasis, rounded, bracketed, soft corners, lively, poster-like.
A heavy, display-oriented slab serif with broad proportions and strongly weighted, blocky serifs. Strokes are robust with subtly rounded outer corners and gentle bracketing where slabs meet stems, giving the forms a softened, sculpted feel rather than a sharp, mechanical one. Counters are compact and the overall color is dense, with enough internal shaping to keep letters from clumping at larger sizes. The lowercase shows single-storey shapes (notably a and g) and sturdy terminals, while the figures are equally chunky and built to match the cap weight and width.
Best suited to posters, headlines, and bold brand statements where its wide, chunky slabs can carry personality. It can work well on packaging, labels, and signage that needs a friendly retro emphasis. For longer reading or small UI text, more generous sizing and spacing would help maintain legibility.
The font reads as confident and approachable, with a warm vintage tone. Its chunky slabs and softened geometry evoke classic poster and packaging typography, leaning more jovial than formal. The rhythm feels energetic and attention-grabbing without becoming chaotic.
The design appears intended to deliver maximum impact with a classic slab-serif voice, combining dense stroke weight with softened details to stay inviting. It prioritizes a strong display presence and a nostalgic, poster-like character over minimalist neutrality.
At smaller sizes the dense weight and compact counters may reduce clarity, but at headline and short-text sizes it produces a strong, cohesive texture. The mix of sturdy slabs and rounded shaping helps it feel less severe than many heavy slab serifs.