Serif Normal Lypu 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, book typography, magazines, headlines, branding, classic, literary, refined, authoritative, readability, tradition, authority, editorial tone, refinement, bracketed, wedge serifs, sharp terminals, vertical stress, crisp.
This serif shows pronounced thick–thin modulation with crisp, sharply cut serifs that read as lightly bracketed and often wedge-like. Capitals are sturdy and upright with a dignified, slightly narrow stance, while the lowercase maintains a traditional rhythm and a moderate x-height. Curves exhibit a clear vertical stress and tapered joins, and many letters end in pointed or beaked terminals (notably in forms like a, f, j, and y), giving the design a crisp, carved feel. Overall spacing appears even and text color is firm without becoming heavy, producing a controlled, high-contrast page texture.
Well suited to editorial and long-form reading contexts where a traditional serif voice is desired, such as books, magazines, and reports. It also performs effectively in headlines, pull quotes, and brand wordmarks that benefit from a refined, authoritative tone.
The tone is classic and literary, with an editorial polish that feels suited to serious reading and institutional communication. Its sharp terminals and high contrast add a refined, slightly dramatic edge, suggesting heritage and formality without looking ornamental.
The design appears intended as a conventional, high-contrast text serif with a crisp, engraved-like finish, balancing readability with a distinctive, formal character for editorial and print-centric applications.
In the sample text, the strong contrast and prominent serifs create a clear hierarchy and a confident presence at display sizes. The figures are lining and proportioned to align comfortably with capitals, supporting formal typographic settings.