Sans Normal Dukom 7 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: ui text, editorial, web content, product design, signage, clean, neutral, modern, friendly, practical, versatility, legibility, clarity, neutrality, modernity, open counters, soft curves, humanist touch, even color, plain terminals.
A clean sans serif with softly rounded curves and gently modulated strokes that keep the texture even and readable. The capitals are broad and steady, with straightforward construction and minimal detailing; bowls and counters stay open, and joins are kept crisp without sharp aggression. Lowercase forms are simple and familiar, with round i-dots and smooth shoulders, producing a calm rhythm across words. Numerals follow the same clear, unembellished approach, with ample interior space and consistent proportions that sit comfortably alongside the letters.
This font suits general-purpose typography where clarity and a steady rhythm matter—UI copy, web pages, product documentation, and editorial body text. Its open shapes and even color also make it a good candidate for headings and short labels, as well as straightforward signage where quick recognition is important.
The overall tone is neutral and contemporary, aiming for clarity rather than personality-driven flair. Its softened geometry lends a mild friendliness, but the design remains restrained and workmanlike, suitable for everyday reading and interface-like settings.
The design appears intended as a versatile, contemporary sans for broad, day-to-day use. It prioritizes legibility, open counters, and a composed overall texture, delivering a dependable tone that can support many brands without dominating the message.
The sample text shows stable spacing and a consistent typographic color, with curves that read as circular/elliptical rather than strictly geometric. Stroke endings are largely plain, avoiding decorative cuts, which helps keep the face adaptable across sizes and contexts.