Sans Superellipse Usru 7 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, ui labels, signage, posters, futuristic, technical, clean, confident, geometric, tech aesthetic, geometric system, ui clarity, modern branding, distinctive display, squared-round, streamlined, modular, industrial, display-friendly.
A geometric sans built from squared-round, superelliptic forms with generously rounded corners and broad proportions. Strokes are mostly monolinear with subtle contrast and a distinctly engineered rhythm: counters tend to be rounded-rectangular, joins are clean, and terminals are typically flat or softly radiused rather than tapered. The uppercase shows a wide stance and stable horizontals, while lowercase retains a compact, functional structure with single-storey shapes (notably a and g) and open apertures. Numerals follow the same rounded-rectangle logic, producing a cohesive, signage-like texture at larger sizes.
This font is well suited to headlines, brand marks, product interfaces, and wayfinding where its wide, rounded geometry can read clearly and feel intentional. It performs especially well in short phrases, titles, and on-screen labels that benefit from a clean, futuristic texture and strong silhouette.
The overall tone is contemporary and tech-leaning, with a calm, controlled precision that reads as modern and slightly sci‑fi. Its rounded geometry softens the industrial feel, keeping it approachable while still conveying a machine-made, systematic character.
The design appears intended to translate superelliptic, rounded-rectangle geometry into a practical sans for modern digital and industrial contexts. It prioritizes clarity and consistency through repeated corner radii and boxy counters, aiming for a distinctive tech aesthetic without resorting to sharp or aggressive forms.
Round forms like O/Q and the bowls in B/P/R emphasize squarish counters and consistent corner radii, giving the type a modular, UI-inspired personality. The lowercase y and j feature long, horizontal-ended descenders that add a distinctive, engineered flair to text settings, and the wide letterforms create an airy, expansive color on the line.