Sans Normal Otruh 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Humanist 777' by Bitstream, 'Frutiger Next Paneuropean' by Linotype, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, packaging, modern, friendly, straightforward, clean, confident, clarity, impact, versatility, modernity, neutral branding, geometric, rounded, open apertures, even rhythm, compact curves.
A sturdy sans with geometric underpinnings and soft, rounded curves. Strokes are consistently thick with minimal modulation, producing solid color and a steady reading rhythm. Counters are generally open and well-defined, with circular forms (O, 0) reading as near-elliptical rounds and joins kept smooth rather than sharp. Uppercase proportions feel balanced and compact, while the lowercase maintains a practical, workmanlike texture with clear separation between similar shapes; numerals follow the same robust, simplified construction.
It performs especially well in headlines, posters, and branding where a strong, compact sans is needed. The even stroke weight and open interior spaces also suit UI labels, navigation, and packaging callouts where quick recognition matters.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry keeps it from feeling severe, making it suitable for friendly branding while still reading as direct and utilitarian.
The font appears designed to deliver a dependable, modern sans voice with geometric roundness and a solid, high-impact texture. It aims for broad usability—clear forms, consistent structure, and a friendly neutrality that can support many visual identities.
The design favors clarity over personality-driven quirks, with simple terminals and broadly drawn curves that hold up visually at larger sizes. The rhythm stays uniform across the alphabet, helping it maintain a consistent typographic “block” in headlines and short passages.