Sans Superellipse Fedam 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Newhouse DT' by DTP Types, 'Mollen' by Eko Bimantara, 'Brainy Variable Sans' by Maculinc, 'Aago' by Positype, 'Nu Sans' by Typecalism Foundryline, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, energetic, confident, modern, punchy, impact, motion, space saving, modernity, branding, oblique, condensed, rounded, compact, geometric.
This typeface is a compact, oblique sans with thick, even strokes and rounded-rectangle construction. Curves lean toward superelliptical bowls and softened corners, while joins and terminals stay clean and largely unmodulated. Uppercase forms feel tall and tightly set, with open counters and simplified geometry, and the lowercase follows the same compact rhythm with sturdy stems and broad, rounded bowls. Numerals are heavy and straightforward, matching the overall blocky, forward-leaning momentum.
It performs best in display settings where compact width and strong weight help maximize impact—headlines, posters, and promotional graphics. The rounded, geometric structure also suits sports and active-lifestyle branding, as well as bold packaging and advertising where a forward-driving tone is desirable.
The overall tone is assertive and energetic, with a forward-leaning stance that suggests motion and urgency. Its tight proportions and sturdy forms give it a confident, no-nonsense voice suited to attention-grabbing statements.
The design appears intended to deliver high-impact, space-efficient typography with a modern, motion-oriented character. By combining condensed proportions, rounded geometric shaping, and an oblique stance, it aims for strong readability at large sizes while projecting speed and confidence.
The design emphasizes consistent stroke thickness and smooth, rounded corners, which keeps large sizes looking cohesive and graphic. The oblique angle is strong enough to read as purposeful rather than incidental, reinforcing a fast, contemporary feel.