Sans Normal Koloz 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Supria Sans Condensed' by HVD Fonts, 'Latino Gothic' by Latinotype, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, confident, modern, energetic, impact, motion, modernity, emphasis, clarity, forward-leaning, rounded, compact, punchy, clean.
A forward-leaning sans with compact, rounded forms and a consistent, low-contrast stroke. Curves are smooth and slightly squared at turns, with broadly rounded counters (notably in O, C, and e) and sturdy, simplified construction throughout. Terminals are clean and mostly blunt, while diagonals and joins keep a tight, efficient geometry that supports dense word shapes. Numerals are similarly compact and sturdy, matching the letterforms’ heavy, cohesive rhythm.
Well suited to headlines, short statements, and branding where a strong, dynamic voice is needed. Its compact proportions and steady slant make it effective for posters, sports and event graphics, packaging callouts, and bold UI accents when used in larger sizes.
The overall tone is energetic and assertive, with a sporty, in-motion feel created by the steady slant and tight, punchy proportions. It reads as contemporary and confident rather than delicate or formal, aiming for impact and clarity at a glance.
The design appears intended to deliver a modern, high-impact sans that combines rounded geometry with an energetic slant for emphasis. It prioritizes a solid texture, quick recognizability, and a contemporary, action-oriented presence in display settings.
Spacing appears tuned for bold display: letter shapes feel tightly drawn with strong internal consistency, producing a dark, even color across lines. The italic angle is purposeful and uniform, lending emphasis without introducing calligraphic contrast.