Slab Contrasted Fupo 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Publica Slab' by FaceType and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, western, collegiate, poster, vintage, punchy, impact, nostalgia, display, branding, blocky, bracketed, chunky, sturdy, rounded.
A heavy, slab-serif display face with broad proportions and compact counters. Strokes are largely uniform, with blunt, squared terminals and thick, block-like slabs that read almost as built-in underscoring on several forms. Curves (C, O, S, 8) are generously rounded but kept tight by the weight, while joins and inside corners are cut with small, crisp notches that add texture. Lowercase shapes are robust and simple, with a single-storey a and g, a round i/j dot, and short ascenders/descenders that keep the line compact and dense.
This font is best suited to large-size applications where mass and character are assets: posters, headlines, storefront signage, team and event branding, and bold packaging labels. It also works well for short, emphatic callouts or titles where a vintage slab-serif flavor is desired.
The overall tone is bold, assertive, and nostalgic, evoking wood type and classic poster lettering. It carries a distinctly American, collegiate-to-Western energy—confident, friendly, and attention-grabbing rather than refined or delicate.
The design appears intended to deliver maximum impact with a rugged, constructed slab-serif silhouette, combining rounded bowls with squared, notched detailing for a wood-type-inspired display look. Its consistent, heavyweight forms prioritize visibility and personality in big type.
In text settings the heavy weight and narrow apertures create a dark, compact rhythm, so it benefits from generous tracking and ample leading. Numerals are stout and geometric with strong presence, matching the uppercase for headline impact.