Sans Normal Atgan 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Alleyn' and 'Alleyn Pro' by AVP (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, neutral, friendly, versatility, legibility, modernity, approachability, monoline, rounded terminals, geometric, open counters, airy.
A clean monoline sans with soft, rounded terminals and broadly geometric construction. Curves are smooth and even, with open apertures and generous counters that keep forms clear at both display and text sizes. Proportions feel balanced and slightly humanized: round letters stay close to circular without looking rigid, while straight-sided letters maintain crisp alignment. Numerals and capitals follow the same restrained rhythm, producing a consistent, uncluttered texture in paragraphs.
Well suited for interface copy, product branding, and general-purpose editorial typography where clarity and a neutral voice are important. Its open counters and smooth geometry also make it a strong option for signage, slides, and other settings that benefit from clean, uncomplicated letterforms.
The overall tone is modern and approachable, with a calm neutrality suited to everyday communication. Rounded endings and open shapes lend a friendly, non-technical feel, while the disciplined geometry keeps it professional and contemporary.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and consistency while staying warm through rounded details. It aims to work broadly across headlines and running text without imposing a strong stylistic accent.
The lowercase shows simple, familiar forms with minimal quirks, and the punctuation and spacing in the sample text read evenly without calling attention to individual characters. Diagonal strokes (as in K, V, W, X, and the 7) keep a steady, controlled angle, reinforcing the font’s tidy rhythm.