Sans Normal Rukum 10 is a regular weight, very narrow, low contrast, upright, normal x-height font visually similar to 'FF Cocon' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, casual, retro, approachable, space-saving, friendly tone, casual display, compact text, condensed, rounded, monoline, soft, hand-drawn.
A tightly condensed sans with monoline strokes and softly rounded terminals throughout. Curves are drawn with an easy, slightly organic hand, giving bowls and shoulders a gently irregular rhythm rather than strict geometric precision. Proportions favor tall, narrow counters and compact widths, with simple, open apertures and clean joins that keep text legible despite the compressed stance. Numerals and lowercase follow the same narrow, rounded construction, producing an even, consistent texture in paragraphs and headlines alike.
Well suited to headlines and short blocks of copy where space is tight, such as posters, packaging, and brand lockups that need a compact, personable voice. It can also work for signage and UI labels when a narrow footprint is helpful, especially at medium-to-large sizes where the rounded details remain clear.
The overall tone feels friendly and informal, with a light retro flavor reminiscent of mid-century sign lettering and casual display typography. Its narrow, springy shapes create an energetic cadence that reads as approachable rather than technical or corporate.
The design appears intended to provide a space-saving sans that stays warm and expressive, combining condensed proportions with rounded, slightly hand-made curves for a lively, readable texture.
Round letters like O, C, and G show an elliptical, vertically biased construction, while strokes end in consistently softened caps that reduce sharpness in dense settings. In the sample text, the condensed spacing yields a compact gray value that works well for punchy lines without looking harsh.