Sans Normal Dirod 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product labels, wayfinding, headlines, editorial, clean, friendly, modern, approachable, neutral, clarity, approachability, everyday use, modern utility, rounded, monoline, soft terminals, open apertures, airy spacing.
A clean, monoline sans with gently rounded corners and softly finished terminals. Curves are smooth and circular, giving bowls and counters a calm, even rhythm, while straight strokes remain simple and unembellished. Letterforms show open apertures and generous interior space; the lowercase has a single-storey a and g, a modest-shouldered n, and a small, round i/j dot that reinforces the friendly tone. Numerals follow the same rounded construction, with a narrow, simple 1 and open, balanced 2–3 forms.
Works well for UI copy, app and web layouts, and product labeling where a clean, friendly voice is needed. It also suits short headlines and subheads, and can hold up in editorial settings when paired with comfortable leading and sizing.
The overall tone is modern and approachable, with a quiet neutrality that feels friendly rather than clinical. Rounded detailing and open shapes add warmth, making it suitable for interfaces and everyday messaging without calling attention to itself.
The design appears intended to deliver a contemporary, easygoing sans with rounded refinement—prioritizing clarity, even texture, and a welcoming character for general-purpose communication.
Capitals lean slightly condensed in feel due to their tall proportions and restrained widths, while spacing stays even and uncluttered in paragraph text. Distinctive moments include the long descenders on letters like y and j and the clean, minimal diagonals on v/w/x, which keep the texture crisp at larger sizes.