Sans Superellipse Ubluh 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'FS Industrie' by Fontsmith, 'Champion Gothic' by Hoefler & Co., 'Neusa Neu' by Inhouse Type, 'PF DIN Text' by Parachute, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, retro, playful, punchy, casual, poster-ready, impact, approachability, retro flavor, compactness, display emphasis, blocky, rounded corners, compact, soft-shouldered, ink-trap-like.
This typeface is a heavy, compact sans with broad vertical stems and a slightly condensed stance. Shapes are built from rounded-rectangle geometry: curves are squarish and corners are softened rather than fully circular, giving counters a boxy, superellipse feel. Stroke weight is largely uniform, with subtle flare and corner shaping that creates an inky, slightly chiseled edge at joins and terminals. Letterforms are straightforward and sturdy, with a high x-height and tight internal space that keeps words dense and impactful at display sizes.
Best suited to short, high-impact settings such as posters, headlines, storefront-style signage, packaging callouts, and logo wordmarks. It holds up well when set large and tight, where its chunky rhythm and squared curves read clearly and project a strong, friendly presence.
The overall tone is bold and friendly with a retro, hand-cut poster sensibility. Its softened corners and chunky proportions feel approachable and playful, while the dense rhythm adds urgency and emphasis. The texture reads energetic rather than polished, suggesting informal signage and attention-grabbing headlines.
The design appears intended to deliver maximum visual weight in a compact footprint while staying approachable through softened, superellipse-based forms. Its corner shaping and dense proportions suggest a display face aimed at energetic, retro-leaning branding and bold editorial emphasis.
The uppercase set appears especially compact and rectangular, and the numerals share the same sturdy, softened geometry for a cohesive display palette. Small details at corners and joins add texture and help prevent shapes from becoming overly static, contributing to a slightly roughened, printed feel in continuous text.