Sans Normal Jumas 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Akagi', 'Akagi Pro', and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, emphasis, impact, motion, clarity, modernity, oblique, rounded, compact, smooth, upright terminals.
A heavy, right-leaning sans with smooth, rounded curves and compact internal counters that keep the texture dark and even. Strokes are broadly uniform with subtle modulation, and terminals read clean and trimmed rather than calligraphic. The italic slant is consistent across caps, lowercase, and figures, producing a forward rhythm; round letters (O, C, G) stay open and stable while diagonals (A, V, W, X) feel tightly built and sturdy. Lowercase forms are simple and contemporary with a single-storey “a” and “g,” and the numerals are full and legible with generous curves and minimal detailing.
Well suited to display settings where impact and motion are desirable, such as headlines, posters, and branding systems. The dense weight and smooth curves also make it a strong choice for packaging, event graphics, and sports or tech-oriented visual identities where a bold, forward slant supports an active tone.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and momentum. Its sturdy, compact shapes give it a confident, no-nonsense voice that feels contemporary and performance-oriented rather than delicate or ornate.
The design appears intended to deliver a modern, high-impact sans with an italic posture that adds speed and emphasis without relying on decorative features. It balances rounded construction with firm, simplified terminals to maintain legibility while projecting a strong, contemporary presence.
Spacing and proportions favor a dense, headline-ready color, and the italic angle creates a strong directional flow in running text. The design prioritizes clear silhouettes and robust curves, making it read as approachable while still feeling forceful.