Sans Normal Efduw 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, captions, data display, modern, clean, airy, neutral, technical, italic companion, clean emphasis, neutral utility, modern clarity, geometric, monoline, rounded, open apertures, long ascenders.
This is a slanted, monoline sans with a geometric backbone and smoothly rounded curves. Strokes stay even and clean throughout, with open counters and uncomplicated joins that keep the texture light and uncluttered. Proportions lean slightly tall, with generous ascenders/descenders and straightforward, circular bowls in letters like C, O, and Q. The numerals and capitals follow the same restrained construction, giving the face a consistent, legible rhythm in continuous text.
It works well for interfaces, product copy, and editorial layouts where a clean italic sans is needed for emphasis without adding decorative detail. The open forms and steady stroke behavior also suit captions, small blocks of informational text, and light data/label applications where clarity and a modern tone are priorities.
The overall tone is contemporary and restrained, with a crisp, understated polish. Its slant adds a sense of forward motion without becoming expressive or calligraphic, keeping the voice neutral and professional.
The design appears intended as a utilitarian italic companion with geometric simplicity: clear shapes, consistent construction, and a slanted stance for emphasis while maintaining a neutral, contemporary voice.
Terminals are mostly smooth and unembellished, and the spacing reads open and even in the sample text, producing a clear, breathable paragraph color. The italic angle is consistent across uppercase, lowercase, and figures, reinforcing a cohesive system feel.