Sans Normal Malim 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric and 'Balgin' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, logos, athletic, retro, punchy, playful, confident, impact, momentum, display, brand presence, approachability, slanted, rounded, chunky, soft corners, compact counters.
A heavy, right-slanted sans with rounded, almost inflated forms and subtly sheared terminals. The letterforms feel tightly packed, with generous width and smooth curves that create strong black shapes; counters are relatively compact, especially in rounded letters like O, e, and 8. Strokes stay broadly consistent while diagonal joins and angled cuts (notably in A, K, R, and the numerals) add snap and forward motion. The lowercase shows single-storey a and g and a short-armed, footed t, reinforcing a contemporary display construction with friendly geometry.
Best suited to large sizes where its broad shapes and compact counters can hold detail—headlines, poster typography, sports and fitness branding, bold packaging, and logo wordmarks. It can also work for short UI labels or signage when ample spacing and size are available.
The overall tone is energetic and assertive, combining sporty immediacy with a retro advertising flavor. Its rounded massing keeps it approachable, while the persistent slant and sharp joins suggest speed and momentum.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance, pairing rounded, friendly construction with sharp diagonal decisions for a modern sport/retro-display feel.
Capitals read as solid headline blocks, while the lowercase introduces a more casual, bubbly rhythm. Numerals are bold and graphic, with the 0/8/9 particularly logo-ready due to their strong internal shapes and angled cuts.