Sans Normal Issi 4 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5 and 'MN Newthon' by Mantra Naga Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, energetic, confident, friendly, impact, speed, display, attention, modernity, rounded, soft corners, oblique, heavyweight, compact counters.
A heavy, rounded sans with a pronounced rightward slant and broad, stable silhouettes. Curves are built from smooth, oval forms with softened joins, while terminals are blunt and slightly angled, giving the letters a cut-and-lean, aerodynamic feel. Counters are relatively compact in letters like a, e, and o, and the overall rhythm is dense and assertive, prioritizing impact over delicacy. Numerals follow the same chunky, rounded construction with consistent slant and sturdy stroke endings.
Well suited for big headlines, posters, and short-form messaging where maximum punch is needed. It works especially well for sports branding, event promotions, bold packaging callouts, and logo wordmarks that benefit from a fast, forward-leaning attitude.
The tone is bold and high-energy, leaning sporty and promotional. Its forward-leaning posture and compact inner spaces create a sense of speed and urgency, while the rounded construction keeps it approachable rather than aggressive.
The font appears designed to deliver immediate impact with a sporty, streamlined voice: large, rounded forms paired with an oblique stance and firm terminals to suggest motion and confidence in display typography.
The design reads best at display sizes, where the angled terminals and rounded geometry remain clear and the heavy texture feels intentional. In longer lines, the dense weight and compact counters can reduce openness, so generous spacing and larger sizes help maintain legibility.