Sans Normal Madew 4 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Latino Gothic' by Latinotype, 'Jasan' by Storm Type Foundry, 'NeoGram' by The Northern Block, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, assertive, energetic, contemporary, industrial, impact, momentum, headline focus, brand voice, display emphasis, slanted, oblique, rounded, blocky, high-impact.
This typeface is a heavy, slanted sans with broad proportions and compact internal counters. Strokes are strongly weighted with gently rounded curves and squared-off terminals, creating a sturdy, block-like silhouette. Curved letters (C, O, S) read as rounded rectangles rather than perfect circles, while diagonals (A, K, V, W, X, Y) are thick and stable, supporting an overall forward-leaning rhythm. The lowercase shows a solid, utilitarian build with short-ish ascenders/descenders relative to the overall heft and a single-storey “g”. Numerals are wide and bold with tight apertures, designed to hold together at large sizes and in high-contrast settings.
Best suited for display typography where impact matters: headlines, posters, advertising, sports and fitness branding, and bold packaging. It can also work for short subheads or callouts on interfaces or signage when a strong, energetic voice is desired, but its weight and width make it less ideal for dense body text.
The tone is punchy and determined, with a forward-leaning stance that suggests speed and momentum. Its mass and wide stance give it a confident, no-nonsense character that feels suited to competition, performance, and bold branding. Overall, it reads as modern and forceful rather than delicate or formal.
The likely intention is a high-impact italic sans built for attention and motion, pairing wide proportions with heavy strokes to deliver a strong, contemporary voice. Its simplified, rounded-rect geometry and consistent slant prioritize immediacy, legibility at large sizes, and a distinctive, athletic branding feel.
Spacing appears intentionally open for such heavy forms, helping counters and joins avoid clogging in display use. The slant is consistent across caps, lowercase, and figures, giving lines of text a continuous directional flow. The design favors strong silhouettes and simple construction over fine detail, which helps maintain clarity in large headlines and short bursts of copy.