Sans Normal Atnar 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'London Medium' by Wooden Type Fonts (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, clean, friendly, neutral, techy, clarity, neutrality, modernity, system design, geometric, rounded, monoline, open counters, crisp terminals.
A geometric sans with near-monoline strokes and round, smoothly drawn curves. Bowls and counters lean circular (notably in C, G, O, Q and the numerals), while verticals stay straight and even, creating a steady rhythm across text. Terminals are clean and largely unmodulated; corners on forms like M, N, V, W and X are sharp but not brittle, and diagonals feel controlled rather than calligraphic. The lowercase shows simple, single‑storey forms (a and g) and generally open apertures, supporting clear word shapes at display and text sizes.
Well-suited to user interfaces, product branding, and wayfinding where even color and clear shapes matter. It also works for editorial subheads and presentation typography that benefits from a modern, geometric voice without heavy stylization.
The overall tone is contemporary and approachable, with a calm, utilitarian neutrality that reads well in interfaces and brand systems. Its geometric roundness adds a mild friendliness without becoming playful or informal.
Likely designed to provide a dependable, contemporary sans that balances geometric purity with everyday readability. The consistent stroke weight and rounded construction suggest an emphasis on clarity, systematized forms, and broad applicability across digital and print contexts.
The figures appear lining and fairly uniform in color, with rounded forms (0, 6, 8, 9) matching the letter geometry closely. The Q uses a distinct diagonal tail and the G includes a straightforward horizontal bar, both reinforcing the clean, engineered character.