Sans Normal Obnuw 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Qubo' by Hoftype, 'Belle Sans' by Park Street Studio, 'Evander' by Punchform, 'Nuno' by Type.p, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, punchy, modern, impact, approachability, clarity, modernity, display, rounded, blocky, soft, geometric, compact.
A heavy, rounded sans with broad proportions and a compact, sturdy build. Strokes are uniform and dense, with softened corners and rounded curves that keep the color even across words. Counters are relatively small and closed in at display sizes, and the overall fit reads slightly tight due to the substantial stroke weight. The lowercase is simple and utilitarian, with single-story shapes and a strong, upright stance; figures share the same chunky, rounded geometry for a cohesive set.
Well suited to display typography where impact and immediacy matter—headlines, posters, branding, packaging, and signage. It can also work for short UI labels or callouts when set with adequate size and spacing, but it is visually dense for extended reading.
The tone is bold and approachable, balancing a friendly roundness with an assertive, poster-ready presence. It feels contemporary and energetic rather than refined, lending a casual, upbeat voice to headlines and short statements.
Designed to deliver maximum visual punch with a friendly, rounded geometric character. The emphasis appears to be on bold legibility and a consistent, smooth rhythm for attention-grabbing messages rather than nuanced text setting.
The rounded terminals and consistent curvature give it a smooth, manufactured feel, while the thick joins and compact apertures emphasize impact over delicacy. In longer settings the weight creates a strong wall of text, so breathing room and generous line spacing help maintain clarity.