Sans Normal Nonir 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'CF Mod Grotesk' by Fonts.GR, 'Neue Haas Grotesk Display' by Linotype, and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modernity, geometric, rounded, blocky, compact, high-impact.
This font is a heavy, rounded sans with broad proportions and sturdy, uniform stroke weight. Curves are generously circular (notably in C, O, Q, and 8), while terminals and corners are clean and mostly squared off, creating a crisp, blocky silhouette. The lowercase shows simple, single-storey forms (a and g), with a short-armed t and a compact f; counters are relatively tight, emphasizing mass and density. The overall rhythm is even and stable, with clear, no-nonsense shapes that stay legible at display sizes.
It is well suited to headlines, posters, branding marks, and packaging where strong presence and quick readability are priorities. It can also work for signage and social graphics, particularly when set with comfortable spacing to keep counters from closing up at smaller sizes.
The tone is bold and direct, combining a friendly roundness with assertive weight. It reads as contemporary and approachable, with a slightly playful, poster-like energy that feels confident rather than delicate.
The design appears intended as an impactful, modern sans that delivers high visibility with friendly rounded geometry. Its simplified, consistent construction prioritizes clarity and punch for display-led typography.
The numerals match the letterforms in heft and rounding, with strong, simple geometry that supports headings and large-format typography. The font’s dense color and tight internal spaces suggest it will perform best when given a bit of breathing room in tracking and line spacing, especially in longer lines of text.